I’m Lisa. Authenticity is my north star in branding, business & life.

Here's why. I was taught to color inside the lines literally and figuratively. But that never fit me or felt right. So I learned to trust my inner compass and stay true to my vision, values, and vibe. I charted my unique path.

I’m passionate about doing the same for others. That’s why I focus on creating branding that brings out the soul of your business. I also work to unlock your personal wardrobe style and colors so it perfectly reflects you.

My superpower is cutting through the "shoulds" and comparisons to help you discover what's authentic for you.

I’m Multifaceted

I draw on my experience working on global brands within agencies, decades of strategy and branding for small businesses, years of rigorous training as a professional coach, and my first-hand experiences as a solopreneur. I love sharing what I know through public speaking and teaching.

Click the plus sign below to get more details about each area.

  • I built my career working on global brands in NYC agencies. Clients included: Volvo, Samsung, Hilton Worldwide, New Balance, and more. As I progressed, I led a team at a branding agency. Along the way, I even won some awards.

  • I left the predictable world of agency life and long hours to start my own business in 2004. I quickly found myself most drawn towards branding for small businesses.

    I’ve always chosen to be a solopreneur, but since moving to Charlotte, NC I’ve learned how to be a solopreneur without being solo. I know when to bring others to support my growth.

  • In 2011 I completed a year-long rigorous coach training program that’s ICF accredited, Accomplishment Coaching.

    For the following 3 years, I assisted with training and mentor coaching new coaches in the program in NYC – while also coaching my own clients.

    I dedicated a year and a half to serving on the board of ICF Charlotte.

    Today I continue to coach a limited number of 1:1 clients. Plus my coaching skills get infused into all of my branding services.

  • I’ve been sought out to speak at these organizations and more:

    • Women’s Business Center of Charlotte

    • NOTORIOUS Women in Mortgage

    • Meeting Planners International: Small Business Owners

    • Carolina Women+ in Tech

    • Small Business and Technology Development Center (SBTDC), UNC Charlotte

    • Charlotte Area Chamber of Commerce

    • International Coaching Federation, Raleigh conference & Charlotte chapter event

    Topics include:
    • Business Branding
    • Personal Branding/Signature Style
    • Soliciting Testimonials

I’ve Expanded

I’ve combined my knowledge of color theory from my fine arts background, my business branding expertise, my coaching skills, plus my passion for authenticity and style, into personal branding services.

The Signature Style Membership and Signature Style Accelerator services are focused on guiding women to their authentic personal style and best colors.

Additionally, for the Accelerator, I developed the Signature Color Analysis to determine the customized set of the 35 best colors for you to shine in.

You can find me writing about style and color on Substack.

MY BEST COLORS TO WEAR

Outside The Biz

Things you’ll find me talking about and enjoying:

  • Formula 1 – I’m obsessed with the strategy and complexity on and off the race track.

  • Artisan natural perfume – It opened up a whole new world of exploration and pleasure while in lockdown, and it’s continued.

  • TV shows – The Wire (an oldie but goodie) and Severance.

  • My dog, Lexi the Goldendoodle – Pure joy. Need I say more?

  • Trees –  Spending time around trees or taking a walk in the woods is my favorite way to reboot.