I’m Lisa. I was taught to color inside the lines, but still chose to go outside them (in business & in life).

To me this means trusting my inner compass and staying true to my vision, values and vibe. It means charting the path that works best for my brand and business. In turn, this is what I support my clients with.

I’m Bringing It

I draw on my experience working on global brands in NYC agencies, over a decade of branding for small businesses, my rigorous training as a professional coach, and my first-hand experiences being a solopreneur. This unique mix is my superpower.

  • I built my career working on global brands in NYC agencies. Clients included: Volvo, Samsung, HIlton Worldwide, New Balance, and more. As I progressed, I led a team at a branding agency. Along the way I even won some awards.

  • I left the predictable world of agency life and long hours to start my own business in 2004. I quickly found myself most drawn towards branding for small businesses.

    I’ve always been a solopreneur, but since moving to Charlotte, NC I’ve learned how to be a solopreneur without being solo. Sometimes it’s bringing in a contractor and other times it’s hiring a consultant to gain an outside perspective or benefit from their skills.

  • In 2011 I completed a year-long rigorous coach training program that’s ICF accredited, Accomplishment Coaching. For the following 3 years I assisted the training and mentor coached new coaches in the program, while also coaching my own clients.

    I’ve also served on the board of ICF Charlotte.

    I continue coaching today and love what impact coaching creates for entrepreneurs.

  • I’ve been sought out to speak about branding at:

    • Charlotte Area Chamber of Commerce

    • Small Business and Technology Development Center (SBTDC), UNC Charlotte

    • Small Business Center, CPCC

    • Women’s Business Center of Charlotte

    • The Boost Pad

    • International Coaching Federation, Raleigh conference & Charlotte chapter event

    • Charlotte Podcast Festival

    • Business Sorority

I’m Sharing It

I know what it feels like to experience the burden of “shoulds”, the comparison trap and following rules that are restrictive. That’s why I’m so invested in creating branding that brings out the soul of your business and fits you perfectly. This is my passion.

MY BEST COLORS

I’ve Expanded

I developed a color analysis system and incorporated it into my Signature Style Accelerator. This service is focused on guiding women to their authentic style and best colors.

I combine my knowledge of color from my fine arts background, my passion for authenticity and style, expertise in business and personal branding, and coaching skills into this service.

You may notice that several of my best colors to wear align with my business brand colors.

Beyond The Biz

Things you’ll find me talking about and enjoying:

  • Formula 1 – Seeing the strategy and complexity of what it takes on and off the race track has been exciting & inspiring.

  • Artisan perfume – It opened up a whole new world of exploration and pleasure while in lockdown.

  • The Wire – Yes it’s old, but to me it’s still the best TV show ever! (Immediately followed by Ted Lasso.)

  • My dog, Lexi the Goldendoodle – Pure joy. Need I say more?

  • Trees –  Spending time around trees or taking a walk in the woods is my favorite way to reboot.